Social media optimization is the process of
increasing the awareness of a product, brand or event by utilizing various
social media sites to generate publicity. If running enterprise, one cannot exist
without dealing with critical issues of online visibility and client dealings.
In general, social media optimization
refers to optimizing a website and its content in terms of sharing across networking
sites and social media. If used successfully social media can be one of the best
assets for improving your site’s organic search outcomes. Different online
sites help to connect with number of people to extend the reach of business and
increase opportunities for people to access to most important business page.
SMO
assists connect all of the social media accounts in the consistent, constantly
branded network which points the potential customers where you wish them to visit.
It is believed to be the integral part of
an online reputation management (ORM) or search engine reputation management
(SERM) strategy for organizations or individuals who care about their online
presence.
Social media optimization is not limited to
marketing and brand building. Gradually more, smart enterprises are incorporating
social media participation as part of their knowledge management approach that
is recruiting, product or service expansion, brand building, customer contentment
and relations, business development, employee engagement and turnover etc. In
addition, SMO can be implemented to foster a community of the related site, permitting
for the healthy business-to-consumer (B2C) relationship.
Why SMO Matters:
The concept behind SMO is to implement
changes to optimize a site so that it is more effortlessly connected to, more extremely
noticeable in social media searches and more often comprised in appropriate
posts on blogs, audio files etc.
The social referral traffic most likely relies
on two issues:
1. How interesting your content is.
2. How easily shareable you have made that
content across a variety of networks.
To Conduct SMO-
Increase
linkability- To optimize a site for social media, first
we need to increase the linkability of content. To perform this there are several
methods like writing a blogs, articles, thought pieces, or by just combining
content which exists elsewhere into a useful format.
Make
tagging and bookmarking simple- First make sure
that pages include a list of relevant tags, suggested notes for a link (which
come up automatically when you go to tag a site), and making sure to tag our
pages first on popular social bookmarking sites.
Help
your content move- SMO is not just about making
changes to the website. If one have matter which can be moveable (such as
PDFs), submitting them to relevant sites will help your content move further,
and at last drive links back to the site.
Uplift
the mashup -YouTube's idea of providing code to cut
and paste so you can imbed videos from their site has boost the development. Associating the content by RSS also makes it
easy for others to create mashups that can drive traffic or expand your
content.
